The Brief
The MWC (Mobile World Congress) Barcelona trade show takes place every year and is the largest mobile communications event worldwide. This year's edition was held from 26th - 29th February and was the second year Alpha Crew were brought on board after a successful 2023.
MWC Barcelona 2024 saw over 101k attendees from 205 countries and territories and more than 2,700 sponsors, partners and exhibitors. The event combines conference and exhibition, and brings policymakers together. Key topics this year included the future of 5G, AI, and APIs, and the possibilities they offer.
The GSMA (Global System for Mobile Communications Association) Ministerial Programme is a MWC forum for policymakers and global leaders in mobile and adjacent industries. This year discussions focused on important policy areas such as digital inclusion and climate action.